In Australia we have kangaroos as shopping trolleys, in Japan they have Kung-Fu laundry maids!
Try it out, I'm actually thinking of either becoming a laundry worker or moving to Japan it is that good!

Wednesday, 15 August 2007
Fold my shirts and eat my shorts
Tuesday, 24 July 2007
Would you like to go 'up' to dinner with me?
The dictionary definition of Ex-treme: the furthest or utmost length beyond the ordinary or average.
Benji Fun definition of Ex-treme: Dinner in the sky, Car Bungee, Toilet Racers and many more seemingly ridiculous definitions including "death riding".
Dinner in the sky is my favourite and probably the most 'practical'. It shows us that with the technology that surround us today and manifests itself as the tools of creativity the sky is the limit...or is it?
I do wonder though what would happen if you dropped your fork or needed to go to the toilet!
Benji Fun have also given me a great marketing idea that would work well locally - Segways with advertising on them. If you think about local scooter advertising campaigns and the costs involved the segway could be a good alternative; being much cheaper, better for the environment and standing out as much if not more than scooter ads. The only real question is could they reach as much of an audience as the scooter ads?
We may see this trend over the next few years!
Wednesday, 18 July 2007
Theo Jansen: A Modern Day Da Vinci
Theo Jansen is a Dutch artist/engineer who lives and works in
Dubbed “strandbeests”, these skeletal animals are made of plastic electrical conduit and are powered by the wind. A large amount of technology, engineering and science has gone into these animals including genetic algorithms.
Genetic Algorithms simulate evolution to solve complex systems and measure for variables including ‘fitness’. In Theo’s case the algorithms are used to keep the animals in movement within the enclosed lines of the water and the inland edges of the beach.
Theo lets them roam free on the stormy beaches of Netherland and measures their success to update his model and “map the progress of mobility”. Eventually Theo wants to put a whole ‘herd’ of these animals on the beach and let them live in complete autonomy.
This type of work is indeed being researched with utilitarian ends in mind. Andrew Biewener a Professor of biology at Harvard studies the economy of movement and is developing robots with legs that will be able to handle terrain that wheels cannot.
Theo believes that these animals are actually much closer to real animals than the audiences first thought – “It's a sort of symbiosis. I live on these beasts - they give me income - and they live on me, because they need me to make them. You could also say they make me make them. It's already a life form that lives in the media. Many people understand what I'm doing without my having told them; even children, they don't know anything about evolution, but when they look at a beach creature they seem to understand what I'm doing. It's strange. Even in nature - butterflies need flowers, and flowers can't work without worms - everything depends on each other. It's a big symbiosis of many creatures.”
Some of the income that he speaks about comes from his BMW “defining innovations” advertisements, but it’s not hard to guess that he is a “bloody Volvo driver”!
Tuesday, 17 July 2007
Breaking News: World Wide Web Crash
The Onion is basically America's online answer to The Chaser and CNNNN.
According to their media kit The New Yorker dubbed The Onion "The funniest publication in the US", although based on everything else in the media kit and on the site I'm not sure if this is just further satirical genius!
Below is just one of the many humourous "breaking news" clips on the site, apologies for the embedded advertisement...damn corporate America!
Friday, 6 July 2007
The Simpsons Movie
A while in the making, The Simpsons Movie will finally hit cinema's worldwide on July 27th, 2007.
To no surprise the plot is very under wraps although Groening has in the past spoken about making a parody of Fantasia called Simpstasia and also possibly making a live action Troy McClure film.
Check out the trailers for more clues
Thursday, 5 July 2007
The Freshmaker meets his Soda Pop
What happens when you mix mentos, diet coke and two crazy scientists:
Will Glowsticks Blend?
The creative bunch at Blendtec continue to find exciting new objects to blend
Below is a video of Tom putting a handful of glowsticks into the blendtec blender -
After only adding a marketing department a year ago Blendtec decided to advertise solely on the internet, producing the "will it blend?" video series and unleashing it on the web...and to much success, this episode has been viewed on youtube more than a million times!
Saturday, 9 June 2007
Buraka Som Sistema Live @ Fabric
Buraka Som Sistema, or BSS, are a production trio who have gained significant respect recently with their releases on labels Enchufada and Australia’s wildly successful Modular recordings, as well as track appearances on Simian Mobile Disco’s Suck My Deck out now on Bugged Out. Whether it’s by train, bus or plane I couldn’t really say, but one thing is for sure, BSS seem to be going places.
Coming from the streets of Portugal, their sound is an unusual fusion of jackin house and kuduro, which originates in Angola, Africa. Personally BSS are a rain of sunshine and a much welcome alternative to the somewhat stale sounds that seem to be coming out under the breaks and drum & bass umbrellas.
Not just with the music, there seems to be incredible energy behind their live shows, and this video has left me waiting for their Australian tour (which at this point does not even exist). The video also reminds us all that there is so much cutting edge creativity going on at this very moment, and somewhere in the world someone is…
banging away at a drumkit,
shaking their booty in a dark club,
mixing some records in their bedroom,
and getting down and dirty and having a baby that will become a future creative pioneer!
Quirky Minimal Fuss Advertisement
Pictures speak a thousand words and so does a girl holding up placards with nonsensical words!
Clever, cute and mildly mysterious...god bless the bear headed girl and all the minimal fuss behind her!