The Unexpected Radio Slot of Yesterday

My good friend Kate from The Australian Republican Movement organised for me to DJ for ANU Bush week yesterday.

The story goes that we turned up with no speakers and lucky for us RawFM were broadcasting live through a nice big sound system. One collaboration later and my good friend Jitwam Sinha and myself were broadcast all over Australia!

It was quite a nice afternoon - nice people, nice soundsystem and nice music!

Would you like to go 'up' to dinner with me?

The dictionary definition of Ex-treme: the furthest or utmost length beyond the ordinary or average.

Benji Fun definition of Ex-treme: Dinner in the sky, Car Bungee, Toilet Racers and many more seemingly ridiculous definitions including "death riding".

Dinner in the sky is my favourite and probably the most 'practical'. It shows us that with the technology that surround us today and manifests itself as the tools of creativity the sky is the limit...or is it?



I do wonder though what would happen if you dropped your fork or needed to go to the toilet!

Benji Fun have also given me a great marketing idea that would work well locally - Segways with advertising on them. If you think about local scooter advertising campaigns and the costs involved the segway could be a good alternative; being much cheaper, better for the environment and standing out as much if not more than scooter ads. The only real question is could they reach as much of an audience as the scooter ads?

We may see this trend over the next few years!

Who needs a Secondlife?

It’s hard to believe but there are more than 8,000,000 people worldwide “enjoying” Secondlife. Personally I wonder whether there is any correlation between this and 8,000,000 people being unhappy with their first life, or their first wife!

The online world has become a haven for marketers including the Australian Broadcasting Corporation who recently bought an island within Secondlife. Basically this means that our taxes have gone into marketing ABC to these somewhat bored, lonely and obscure individuals, and personally I think just as with Facebook this is a big bubble waiting to burst. I’m not the only one who thinks so either – The LA Times declared that “ the marketing possibilities of the virtual world are dead” and Time magazine placed Secondlife in their “5 worst websites of the year”, ironically the same year that they said Time person of the year was ‘you’.

The ABC Managing Director Mark Scott seems to be grabbing at any opportunity to ‘understand’ the changing landscape of media. A while ago I attended a GoldmanSachs speaker series where Mark told everyone how technocratic he was by using a daily weather widget and an rss feed reader. He also stood there and told a large group of youth how they were using media today, boasted about his dealings with the Prime Minister and got into a somewhat heated debate about Rupert Murdoch with the chief editor of The Daily Telegraph. Lucky for him he can hide behind the ABC’s charter!

Have a look at Darren Barefoot’s classic parody site “Get A First Life” and then “go outside, membership is free”!

Will Glowsticks Blend?

The creative bunch at Blendtec continue to find exciting new objects to blend

Below is a video of Tom putting a handful of glowsticks into the blendtec blender -




After only adding a marketing department a year ago Blendtec decided to advertise solely on the internet, producing the "will it blend?" video series and unleashing it on the web...and to much success, this episode has been viewed on youtube more than a million times!