Friday, 26 October 2007

Google Earth Enterprise

If you haven't heard of Google Earth then you probably don't live on this earth, in which case you are probably using Google Mars, Google Jupiter or Google Saturn!

But most people haven't heard of Google Earth Enterprise. Enter Google's ability to turn technology with a somewhat ambiguous business model into large profits - for only $125,000 US dollars you and your company can map all kinds of data on the Google Earth platform.

My first encounter with the power of enterprise was a TED demonstration by Larry Page and Sergey Brin where they showed google user data worldwide on google earth. Amazing.

Begin to imagine the implications of this form of organising and collecting data, within any industry.

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